People buying gold jewellery at a showroom on the occasion of Dhanteras, an auspicious day for purchase and gifting of gold and silver. People buying gold jewellery at a showroom on the occasion of Dhanteras, an auspicious day for purchase and gifting of gold and silver. R Sujatha, a housewife, stayed away from buying gold since August due to the high price of the precious metal but could not resist buying it today with the price being reasonable on Dhanteras – a Hindu festival on Dhanvantari Trayodashi, which is the first day that marks the festival of Diwali in India. One gram (22 carat) gold which on August 1 was Rs 3,498, went on to touch a new high of Rs 3,953 on September 19 and dropped to Rs 3,722 on October 1 and further to Rs 3,664 today. “It is quite an attractive price to buy gold today,” she said. “The market has been impacted by a sudden gold rate surge in July, and general down turn in consumer spending. Growth has been muted so far but we have seen an upsurge in our business since the last 5 days and the growth is back on target. Diamond sales are certainly outgrowing gold sales,” said Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewe...